American Shower Company replaces bathtubs for homeowners in Green Bay, Milwaukee, Madison and across Wisconsin using Premium Samuel Mueller Systems and Signature BathWraps® Systems, professionally installed by our own employees, often in a single day, with over 350 installs completed so far in 2026. Every project is backed by our Lifetime Warranty and Workmanship Guarantee, and the free in home consultation gives you an exact price, accurate to the penny.
A new tub is priced by what surrounds it as much as by the tub itself. The old tub coming out, the wall system you pick, the shower fixtures over the tub, a curtain or glass doors and the age of the plumbing all play a part. Premium Samuel Mueller Systems and Signature BathWraps® Systems give you options at different budgets. Our Wisconsin shower replacement cost guide explains how those factors work.
Your free in home consultation gives you an exact, personal price, accurate to the penny, and the price American Shower Company writes down is the price you pay.
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Over 350 installs so far in 2026, from the Fox Valley to Milwaukee and Madison. Here are some of the bathrooms our crew photographed along the way. The map shows towns, not addresses.
A few real bathtub replacement projects installed by our own employees, not subcontractors.






American Shower Company measures your project and gives you a clear written estimate at no cost.
We are a local shower and bath replacement company and we stand behind every job. You are not handed off to a subcontractor. Every job follows the same disciplined process:
A Samuel Mueller bathtub is made from a solid stone like material. Samuel Mueller says it holds water temperature longer for a relaxing soak and resists chipping and cracking, and the seamless, nonporous surface gives mold, mildew and stains nowhere to settle. For the walls around the tub, Premium Samuel Mueller Systems offer solid surface panels and Signature BathWraps® Systems offer nonporous acrylic walls with Silver Ion antimicrobial protection, a lighter and more economical option in marble, simulated tile and textured looks. Older homes here often still have fiberglass that has cracked or porcelain enameled steel that has chipped and rusted. American Shower Company sets the new tub in your existing three wall alcove with its own employees, usually in one day.
Recent installs our own employed installers completed across Wisconsin, most recent first. The towns and months come from the crew's own job photos. Two of these were bathtub projects.
It depends on the old tub, the wall system and the fixtures you choose, so American Shower Company gives an exact figure at a free in home consultation rather than a guess. Removing a heavy steel or cast iron tub, adding shower fixtures and glass doors, and updating old plumbing all change the scope, and Premium Samuel Mueller Systems and Signature BathWraps® Systems give you options at different budgets. Our Wisconsin shower replacement cost guide explains each factor, and your price is accurate to the penny.
Most take one day when the new tub fits the existing alcove. Krzysztof O. described an install where the crew hit a problem with the tub on arrival, "went all the way back to get the right one," and "still finished the job before dinner." Jobs that include new plumbing or wall repairs can run longer, and you will know that before work starts.
We install Samuel Mueller alcove bathtubs, made from a solid stone like material, and pair them with wall surrounds from either Premium Samuel Mueller Systems or Signature BathWraps® Systems. An alcove tub is designed to sit inside a three wall enclosure, which is the layout in most hall and guest bathrooms, so it uses space efficiently and does not require moving walls.
Samuel Mueller says so. Its tubs are made from a solid stone like material, and the manufacturer states that the material holds water temperature longer for a more relaxing soak and resists chipping and cracking. Your designer can show you the tub and the wall options side by side during the consultation.
Refinishing paints over the problem. It can freshen a sound tub for a while, but it does not fix cracks, rust at chipped enamel, soft spots in fiberglass or a leaking drain, and the coating wears again. A replacement removes the old tub and the old surround together, and the new one is covered by our Lifetime Warranty and Workmanship Guarantee.
Yes. Most tubs we install also serve as the household shower. We can add a Samuel Mueller valve, a fixed head or handheld, and a sliding glass door so the space works for both quick showers and long soaks. Fixture choices include push button controls in polished chrome, brushed nickel or matte black.
Our own employees, not subcontractors. They are trained on the systems we install, which is why American Shower Company backs every installation with its workmanship guarantee. Terri R. wrote that her crew was "pleasant, respectful of the property, patient when addressing questions and concerns."
Not with American Shower Company. The price is accurate to the penny, and what we write down is what you pay. If the installers open the wall and find something unexpected, such as a failing drain, they stop and explain it before any added work is done, so you decide.
Yes. Financing is available through American Shower Company. Interest free plans are available for those who qualify, with no dealer service fees or points added on the back end.
Yes, a cracked or stained fiberglass tub can usually be replaced in one day when the new tub fits the same three wall alcove. Fiberglass is light, so removal is faster than lifting out a porcelain enameled steel or cast iron tub. The replacement is a Samuel Mueller tub made from a solid stone like material, which Samuel Mueller says holds water temperature longer and resists chipping and cracking, with a wall surround from Premium Samuel Mueller Systems or Signature BathWraps® Systems. Time is added only when the plumbing behind the wall needs work, and you approve any added repair before it starts. The free in home consultation gives you an exact price, accurate to the penny, and our Wisconsin shower replacement cost guide explains what changes the scope.
A workmanship guarantee covers the installation itself, meaning leaks, loose fittings or seal failures caused by how the tub or shower was put in, under the terms the installer gives you. It is separate from the product warranty, which covers manufacturing defects in the tub, base or walls and comes from the manufacturer. Both matter: a defect free tub installed badly still leaks. Ask who honors the installation guarantee, because an installer that uses subcontractors may not control the crew that comes back. American Shower Company offers a Lifetime Warranty and Workmanship Guarantee: the lifetime product warranty comes from the manufacturer, Samuel Mueller or BathWraps®, and American Shower Company backs its own installation with its workmanship guarantee, using its own employees.
“Incredible workmanship, there was a problem with the tub in the beginning when they arrived, so they disconnected their trailer and went all the way back to get the right one ... They paid attention to my house and had tarps down from the door, to the job ... even when they had to wait for the worker to come back with the new tub, they still finished the job before dinner!!!”
“Jon and Andy did a superb job on the removal and installation of our new shower/tub. Very professional and courteous.”
American Shower Company
3984 E. Endeavor Drive Suite 5, Appleton, WI 54915
Local, licensed and insured, and proud to do the work ourselves. Tell us about your project and we will give you a clear written estimate at no cost.
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